Using Professional Blogging Services in Internet Marketing Campaigns

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Using Professional Blogging Services in Internet Marketing Campaigns

There is no greater way to get more sustainable leads to your website than through blogging. Whether you are running a small brick and mortar business that just launched an online presence or handle online marketing campaigns for an established company, chances are that you are wondering whether using blogging services to generate traffic and increase sales is a worthy effort. The answer is a resounding YES! Blogging is a content creation venture that is not only easy and inexpensive but also a formidable way to boost your campaign’s inbound marketing efforts, attract more prospective clients, drive traffic to your website, and establish a web presence.

Statistics from Hubspot’s 2015 Inbound Marketing Report show just how important blogging is to businesses today. The study revealed that almost 60 per cent of companies that run a blog reported acquiring customers from their blogs. In a survey of marketers, the report shows that 81 per cent of businesses that run their own blogs or have a blogging services marketing or branding campaign say that blogging has been critical to the success of their businesses over the past one to two years. For blogs to attract a new audience and have a positive impact on buyers, the new content must be captivating, well written, and authentic.

Benefits of Professional Blogging Services

Blogging has emerged as one of the top ways for brands and businesses to attract and retain customers and to promote their products. Natural born writers and people who have spent considerable time mastering their crafts often create exceptional blogs that flow and are easy to read. This explains why many successful businesses who make use of blogging and content creation to promote their ideologies, brands, and products as an internet marketing technique record more success than those who are new in the game or lack the adequate knowledge on what makes blogging successful.

First class blogging as a service brings a business a ton of benefits, top among them being:

  • Blogging is an on-going marketing technique that provides the readers with fresh content. The consistency of blogging leaves a lasting impression on clients who understand that the content is created specifically for them, therefore attracting and retaining their attention. A good blogging service should publish content regularly and consistently to avoid stagnation.
  • Search Engine Optimization is a breeze when blogging is a part of a business’ internet marketing strategy. As the saying goes, content is king, and the Google bot loves fresh content. A properly optimized blog post ranks a brand or product highly for weeks—even months, without the addition of new content. Blogging is an excellent way to attain and retain favorable Google ranking.
  • Creating fresh content and providing the users with quality and useful information is an exceptional way to improve a brand’s accountability and make visitors see the content creator as a person of authority. The UX and user engagement that blog posts create boosts the levels of trust that visitors have towards the website, brand, or business.
  • Blogging as a service is an ideal way to not only to promote products and services but also to enhance a brand’s competitive advantage. A dynamic, interesting, and responsive blog will keep visitors coming back for more information and in the process boosts the site’s ranking and viewership.

What Makes a Successful Blogging Service?

A successful blog post must have the many different aspects of the blogging medium, but at its core it must be compelling, engaging, and consistent enough to retain the attention of the reader. A great blog post depends on many things—from the style of the blogger, the purpose of the blog and the target audience. The basic principles of a great post, however, are the same. For instance, the content should be well constructed, the post must have a killer title that pulls the attention of the reader in brief but catchy phrases and it must have subtitles that summarizes what the reader should expect to read in that section. At the end of the post, there should be a strong and well-founded call to action that recommends the reader to take a particular action such as visit a page, share the post, or buy a product.

There are also very important rules that guide how successful a post will be post-writing. For starters, where the blog post is published, especially if it is a guest post, is very important. When publishing a post in web 2.0 sites or article directories, they must be placed in relevant categories. Since the objective of every blogging service is to increase readership, the post must be captivating enough to encourage readers to share it on social media sites such as LinkedIn, email to friends and colleagues, and even bookmark the page for further reading. This can only be achieved when the post is well written, fresh, and unique.

Purposes of Blogging Services

Different businesses use blogging to achieve different objectives. Most basically publish fresh content to take advantage of the great benefits it provides as listed above. Advanced blogging as a service, however, can deliver greater results than that. When blogging is integrated with Internet marketing as a service, third party services make it easy to get more subscribers to the business’ other marketing and interaction services including email newsletters. Online services such as Constant Contact, MailChimp, Aweber, Sendgrid can be combined with blogging to make it easier for the user to subscribe to email campaigns or take advantage of a business’ giveaways.

The best thing about these services is that they can be easily automated and offered as auto-blogging software that also boosts a campaign’s social media and bookmarking objectives. Professional blogging service software is managed by teams of experts that oversee the development of the content, ensuring that each post meets keyword requirements, is published in the right blog, and that the right traffic is directed to the client’s website.

If your business is not taking advantage of the immense benefits that blogging services companies offer brands, you are missing out on a potent way to reach customers and generate revenue in the long term.

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