The success of a website often comes down to one thing i.e. attracting the right kind of visitors. It doesn’t matter how breathtaking the design, or amazing the content – if your website cannot draw in the right visitors, it will not achieve its goals.
There is one simple strategy which any website can use to draw in the right visitors. This is by making it easy for such visitors to find it. Since most people use search engines to look for info, the best way to make it easy for them to find your website is to ensure that it ranks highly in SERPs.
In order to achieve this, you need to ensure that your website ranks highly on search engines such as Google, Yahoo and Bing. The best way to ensure this is to calibrate the website for these search engines. This is normally referred to as website optimization.
Website Optimization is a systematic set of activities aimed at improving how a website ranks in Search Engine Result Pages (SERPs). The goal of optimization is to ensure that a website achieves the highest SERP rankings possible. Website optimization is also known as Search Engine Optimization (SEO).
Generally speaking, optimization can take place at two levels. For already existing websites, it involves tweaking certain aspects of the website to improve SERP rankings. For new websites, optimization is sometimes built into the design process. As such, SEO is embedded in the design of the website.
Irrespective of the level, website optimization is usually carried out in three steps. The first step is understanding how search engines like Google or Bing rank websites. The second step is finding out which keywords or phrases people use when searching for the kind of information you want to provide on the website. The final step is calibrating the website to ensure that it achieves the highest possible SERP rankings on specific keywords or phrases.
Website optimization is a multi-step process. It involves a number of techniques each of which focuses on a different aspect of the website. The best techniques which currently recommended by expert website optimization services providers are the following:
This is perhaps the most important aspect of website optimization. The reason for this is simple: websites are optimized around keywords or phrases. As such, before conducting any step, you need to research the keywords which are relevant to your niche.
The purpose of keyword research is threefold. The first is to find out the keywords or phrases which your potential customers or visitors use to search for information. The second is to discover how competitive the keywords are. The final purpose is to select keywords which can best enable you to compete favorably in your niche.
After selecting your keywords or phrases, you have to integrate it into your content. This includes web copy, blogs, meta descriptions, press releases and even photo/video descriptions. This is technically referred to as keyword optimization.
When optimizing keywords, it is important to take into consideration Google’s changing algorithms. Since the Panda and Penguin updates, Google has begun cracking down on spammy-websites. This basically means that the days of keyword stuffing are long gone.
The good news is that the Hummingbird update has opened up new opportunities. Google’s algorithm is now adept at understanding the semantics of words. As such, rather than using the same keyword over and over again (and possibly getting penalized), you can use variants, synonyms and long-tail keywords.
The bottom line is this: in order to get your website optimization up and running, you have to first carry out two key activities. First of all, conduct thorough keyword research around your target words or phrases. Secondly, integrate those keywords or phrases onto your web content. Once you accomplish this, then you can focus on the other important aspects of your website.
When designing your webpages, you need to ensure that they are friendly to search-engines. Being “friendly” means that web crawlers (e.g. Google bot) can easily index the page. There are a number of techniques which are used to achieve this. Such techniques are normally referred to as “on-site SEO” or “on-page SEO”. They include the following:
The bottom line is that the entire design, layout and content on each webpage needs to be specifically crafted to make it easy for web crawlers to understand and index the page. When crawlers can easily index very webpage, then the website is on the right track to being properly optimized.
The majority of users now access the web using mobile devices. According to Google stats, in some countries, over 50% of searches are made from mobile devices. To adapt to these changes, Google updated its algorithm in April 2015 to better reflect these changes.
The Google algorithm now favors mobile-friendly websites on searches made from mobile devices. Therefore, to maximize your mobile SEO, you need to optimize your website to display on mobile devices. This is carried out through responsive website design.
Making your website responsive can actually improve its loading speed. Now, loading speed is yet another metric which Google uses to rank websites. Fast loading websites tend to be ranked higher than slow loading websites. This is because such websites provide a better User Experience (UX) – a factor which Google uses when ranking websites.
Therefore, mobile optimization is actually hitting two birds with the same stone. First, you improve your mobile SERP rankings. Second, you improve your website’s loading speed which in turn boosts your over all SERP rankings. As such, to maximize your website’s optimization, make sure that it is optimized for mobile devices.
One of the key metrics used by search engines to rank websites is backlinks. A website with lots of backlinks is usually ranked much higher. This is because search engines assume that other websites only link to websites with relevant content. As such, one key strategy for boosting a website’s SEO is through creating backlinks. In SEO-lingo, this is normally referred to as “Offsite SEO”.
The most powerful strategy in Offsite SEO is getting backlinks from relevant or authority sites. The best way to achieve this is through guest blogging or writing guest articles. However, other ways for getting backlinks is through having great content (i.e. websites will only link to websites with relevant content); writing press releases, sharing your content on social media sites; as well as book marking and video sharing sites.
Another powerful technique is through tiered backlinking. In a nutshell, tiered backlinking is technique used to create backlinks using tiered link building. Unfortunately, the process is too complex to summarize into a few words. To fully understand how tiered link-building works, kindly check out this video tutorial (http://www.matthewwoodward.co.uk/tutorials/the-ultimate-guide-to-tiered-link-building-part-1/).
Any mention of backlinks is incomplete without mentioning anchor texts. For backlinks to be effective, they need to be backed up with powerful anchor texts. For starters, you need to use a variety of anchor text – Google penalizes repeating the same keyword or phrase all anchor texts. Secondly, you need to use the right percentages of anchor text backlinks. Finally, all the anchor text needs to be used in grammatically correct contexts. Now, there is actually more to anchor texts, to find out the details, kindly check out the following guide (http://webmarketingtoday.com/articles/113429-Do-it-yourself-SEO-Understanding-Anchor-Text-Link-Profiles/).
In a nutshell, backlinks are essential for boosting your website’s SEO. Therefore, to fully optimize your website, make sure that you generate a variety of good backlinks to your website. This will certainly improve your rankings in SERPs.
To fully optimize you website, you need to ensure that it can achieve the highest rank on locally-based searches. The major criterion which Google uses to rank websites for locally-based searches is the number of citations it has.
A citation is simply the name, address and phone number (NAP) of the business which is associated with the website. Google uses NAP to connect web content to a particular website. As such, the more citations a website has, the higher it is ranked on locally-based searches.
Therefore, they key strategy used to improve a website’s rank on local SERPs (i.e. its local SEO) is to increase the number of citations it has. This can be achieved in three ways. First, ensure that all your citations are 100% consistent. Secondly, include your NAP on all web content including web copy, blog or article bylines, press releases, image/video descriptions. Similarly, post your NAP to online directories, Q&A websites and even social media profile pages. Finally, periodically conduct audits for your citations.
The bottom line is that to fully optimize your website, you need to calibrate it for local-based searches. This is especially critical if your website offers products or services which are targeted towards people in specific locations.
Social media is now invaluable for SEO. There are two major reasons for this. First of all, sharing your content on social media websites is a great way for generating good quality backlinks.
Secondly, many search engines now use social media as a metric for ranking websites. Particularly, Google’s algorithm now uses what it calls “social media signals” when judging the importance of websites. Such signals include the number of social media followers, how active the followers are, and the levels of interaction with your social media content (i.e. comments, shares, likes, retweets, etc).
According to Google, an active social media presence means that your content has public interest. Generally, Google tends to rank websites higher when it judges that many people are interested in its content.
Therefore, to maximize your website’s potential, you need to create, maintain and actively market your social media platforms. At a minimum, you should have active profiles on popular platforms like Facebook, LinkedIn, Pinterest, Twitter, Tumblr and Google+.
Website optimization isn’t a piece of cake. It is long, complex and often downright confusing. Luckily for you, you don’t have to hustle on your own. There are a number of tools which have been created to simplify some of the processes. These include:
Google Analytics – https://www.google.com/analytics/
Google Search Console (formerly known as Google Webmaster Tools) – https://www.google.com/webmasters/
Google Keyword Planner – https://adwords.google.com/KeywordPlanner
These tools are often used by SEO agencies and other website optimization services providers when optimizing websites. They can help you out too. For instance, Google Keyword Planner and AutoComplete are invaluable for keyword research and optimization.
Google Search Console can help you to check the index status of your website. You can also use it to optimize the visibility of your website.
Google Analytics is a suite of tools which you can use to perform complex tracking and analysis of different aspects of your website. Such aspects include bounce rate, most visited pages, number of page views, etc. This is one of the most exhaustive tools available for optimizing your website.
Ultimately, the numerous tools provided by Google can seriously boost your website optimization efforts. The best news is that these tools are all available free of charge. The only challenge is that mastering how to use them takes time. However, there is a simpler way: you can simply contract a website optimization services provider to handle the details for you.
An optimization service is invaluable for anyone seeking for a smarter way to optimize their website. Such a service can save you time, money and lots of stress. Ultimately, it can enable you to access helpful website optimization services without any hustle or stress. Therefore, if you desire to enjoy the benefits of website optimization, simply hire an expert to do all the donkey work for you.
This is where we come in. We have a variety of website optimization services which are designed to meet the different needs of our clients. Therefore, whatever your specific needs are, we can find the perfect solution for you. Simply contact us ASAP, and let’s get started. To check out our website optimization services right away, simply click here!!!