I hear people talking about User Experience (UX) of a website. What does this mean?
UX is simply how easy (or difficult) it is for users to utilize your website. Since most users look for information on a website, UX is how easily visitors can find that information. UX covers a wide range of options from your overall design, website navigation, mobile access, quality of website content and even page loading speed.
What is the purpose of keyword research?
Keyword research actually helps you to position your website so that potential visitors can find it. Remember, when people search for information on search engines (such as Google, Bing or Yahoo), they type certain keywords into the search bar.
If you are building a website, you need to know which keywords to use. This is where proper keyword research becomes important. It helps you to understand which keywords are popular, which ones are competitive, and which phrases people type into the search bar when looking for the kind of content you have.
This makes it easy for you to select the right keywords or phrases. When you insert these keywords or phrases on your websites, then when people type them into search engines, those pages become listed in the SERPs.
What is the difference between “On-site SEO” and “Off-site SEO”?
Well, there are two differences. Firstly, it is a difference in terms of where it is implemented. Secondly, it is a difference in terms of purpose.
In terms of implementation, On-site SEO refers to techniques which are implemented within the webpage. They are sometimes referred to as on-page SEO or even technical SEO if it’s related to things other than the page content. Examples include overall page design, proper use of keywords, using the right html markup, css and js; proper use of header tags (h1, h2, etc) and schema markup.
Off-site SEO is implemented on other websites. It basically involves posting content to external websites. This is typically carried out through writing press releases, guest articles, responses on Q&A sites, guest blogs, posting on video sharing sites, etc.
In terms of purpose, On-site SEO is aimed at making webpages search engine-friendly. In other words, it is optimizing the webpage in order to make it easy for web crawlers to understand the purpose of a page and to index it. But, it also includes optimizing webpages for your website visitors which equates to placing relevant and well-written content on pages, using the right keywords in your articles, adding in the right imagery and even optimizing page loading time so that pages load quickly. On the other hand, Off-site SEO is aimed at making a website popular by creating backlinks from other websites.
What are these Google updates e.g. Penguin, Panda, Hummingbird, etc which everyone keeps talking about? Why should I care about them?
Well, Google is constantly updating its search algorithm. Some of these major updates are named Penguin, Panda, Hummingbird, and so on (why Google chooses to name them after animals or birds isn’t totally clear).
You should care about these updates for one simple reason: sometimes the updates change how websites are ranked. As such, if you don’t pay attention to them, your website may lose its SERP rank. This is why these updates get people talking.
Therefore, to maintain your website’s SERP rankings, you need to constantly monitor Google’s updates. Every time the algorithm changes, you should tweak your website to ensure that its rank is maintained, or even improved.
What is responsive website design? Why should I care whether or not my website is responsive?
Well, as you probably know, people now visit websites from a variety of devices. These include PCs, laptops, smartphones and tablets. If you are observant, you realize that these devices have different screen sizes.
As such, a website designed for the large screen of a laptop cannot be properly rendered by the smaller screen of an iPhone, for instance. Back in the day, web designers solved this by creating a separate website for smaller screen devices. Unfortunately, this option was costly and complicated.
Responsive web design solves this problem brilliantly. A responsive website automatically adjusts itself to the device you are using to view it. As such, it can display perfectly on all devices. Best of all, it doesn’t require you to build a separate website. You just end up with a one-size-fits-all website.
You should care a lot about whether your website is responsive. That is if you want everyone to access it from different devices. If not, you have two options: First, you make your website inaccessible to visitors with certain devices. Alternatively, you can build different versions of the same website to serve users with different devices. The choice is entirely up to you.
Okay, I want a responsive website. Can you help with that?
Absolutely. We have an exhaustive responsive design package. In case you already have a non-responsive website, we can redesign it to become responsive. If you don’t have a website yet, then that is a piece of cake. We can design for you a fully responsive website from scratch. All of our $99 Site Design website designs are 100% responsive so that they will render beautifully over large, medium and smaller devices. You can see for yourself by visiting our Themes page here. If you see a theme you like, just click on the demo link and use our nifty responsive viewer at top.
The best part about our professional website package is that we offer you a total redesign every two years. We do this free of charge, forever. Therefore, in case you require a total makeover, you can receive it free of charge.
We have an amazing array of attractive themes to choose from. However, we can also build for you a breathtaking design from scratch. To find out more about our website design package, CLICK HERE.
I am an experienced writer, why on earth would I need professional writing services?
Well, it depends on what type of experience you have. If you have experience writing on the web (and for SEO) then you definitely don’t need professional writing services.
However, if you have experience writing off the web (e.g. a newspaper or magazine), then it may not help you much. You see, SEO writing isn’t about syntax, semantics and grammar. You need to understand aspects like LSI, keyword density, writing call-to-action, embedding rich media, and writing attention-grabbing titles.
Even for an experienced writer, mastering these skills take time. To become proficient, you may need a minimum of 2 to 3 months. So, if you are willing to invest the time, then go for it!
However, if you need webcopy very fast, then you definitely need a professional writer. A smart strategy is to hire a professional, while taking time to learn the craft. As you get better, then you can discard the professional and write copy yourself. Otherwise, if you attempt to jump into writing online, you may be disappointed at the results. Thankfully for you, our websites come with done-for-you webpage content so you don’t have to worry about that.
What does LSI stand for? And what the heck does it mean?
LSI stands for Latent Semantic Indexing. LSI is actually a technique used by web crawlers when indexing a webpage. For Google, its bot first began using LSI after its Hummingbird update.
Without getting too technical, LSI basically means that web crawlers can form semantic patterns between words on a webpage. In other words, they can tell which words have similar meanings.
For someone creating web content, this means that you no longer need to stuff keywords. You can use synonyms and other variants of the keywords, and the web crawlers will still index the webpage properly.
I need a blog but am too busy to setup one. Can you create and maintain one for me?
Yes, we do offer blogging services. This includes researching, writing and distributing content which is relevant to your niche.
We can actually set up auto-blogging in order to push the blogs from your websites directly onto your social media streams. The best part is that we offer this at no extra cost and is included with our website package. To find out more about blogging services, click here.
I hear that social media is important for SEO. Is this true?
Yes, this is 100% true. Search engines now use social media when ranking websites. Google calls this “social media signals”. These signals include the number of social media followers, how active they are, and how frequently they interact with your posts (e.g. by liking, commenting, sharing, retweeting them).
A website with more social media signals is generally ranked higher than one with a fewer signals. This is why every website owner needs pages on all popular platforms like Facebook, Twitter, Instagram, Google+, Tumblr and so on.
I need social media accounts for my website. Unfortunately, I am too busy to create them. Can you help me out?
Yes! We can actually create accounts on any social media platform which you want. Once we create it, we can then sync it with your website or blog. This means that whatever content you post on the blog will automatically push out to your social media streams as well.
Simply let us know what social media platform you need an account on and we’ll handle the rest. Contact us at 303-200-1000 to get started or shoot us an email here.
I have a website. However, due to certain commitments, I am unable to maintain it. Can you maintain it for me?
Absolutely. We actually offer two kinds of website maintenance services. First of all, if you sign up for our $99 Site Design website package, then website maintenance comes with it. You don’t have to pay an extra dime for it – it is zero cost to you.
Alternatively, you can choose a stand-alone website maintenance service. This is offered separately without our normal website package. For this, we charge a monthly fee.
For more details on our maintenance packages, kindly CLICK HERE.
I am interested in learning about SEO. Do you offer any training?
Yes! We offer different training opportunities on aspects of SEO and basic website maintenance. Our training sessions are personalized according to the person’s needs. Therefore, if you want to be trained, we can design a specific program for you. This program will suit your specific knowledge level and needs. You can also read more about SEO by reading our blog posts here.
Do you offer web hosting services?
Absolutely! Our website hosting comes with each website package and actually comes with some extra thrills. Each WordPress website we host automatically gets premium email accounts and premium plugins. On top of that, we also offer automatic backups of your emails, databases and all website files and plugins and place those off-site so that they are available to retrieve at a moment’s notice. The backups are carried out daily and weekly – depending on your needs. Additionally, we update all core WordPress files and all plugins so that there are no security risks with outdated or vulnerable scripts.
Speaking of security, we also provide maximum security to your website. We place a security wrapper around your WordPress website, and provide around-the-clock monitoring of potential threats. To find out more about our web hosting services, please CLICK HERE.
I want to be on a WordPress platform. However, my website is in HTML. Can you convert it for me?
Absolutely. We offer a premium HTML-to-Wordpress conversion service. As such, we can convert your website without a hastle. The charge will depend on the scope of the project. Simply contact us by email at firstname.lastname@example.org or by phone at 303-200-1000 and we’ll assess the task and give you a quote ASAP. You can also visit our Contact page here and submit your request.
Can you build for me a wordpress plugin?
Definitely. We have a custom wordpress plugin development service. This basically takes your plugin from concept to a finished product in no time. Just drop us a line or submit an online form, and let’s get started on your amazing WordPress plugin!
I need some videos for my website. Can you create some for me?
Actually, we can offer more than that. We can write the script, shoot the video and even promote it for you. The charge will depend on the scope of the project. To get us started on your videos, contact us right away.
My question still hasn’t been answered. What should I do?
If your question wasn’t answered in these frequently asked questions, just post it right here. We’ll get back to you ASAP!