December 15, 2015

The Benefits of Responsive Website Design

In today’s technology-driven world, the sheer range of devices through which people access the web is staggering. For instance, you can access the web via a laptop, desktop, smartphone or tablet. Even some not-so-recent devices like feature phones and PDAs now offer web access. For a website owner, this presents a challenge. The challenge is how to make a website accessible across multiple devices. Back in the day, this challenge was solved by creating multiple versions of the same website. Unfortunately, this option was stressful, costly and complex. Over the last few years, a simpler approach has emerged. This approach […]
December 28, 2015

A Guide to Handling Slow Loading Web Pages

It’s a fact: people hate waiting. Nobody wants to wait for a slow loading web page. In the opening chapter of his best-selling book Speed up your site: Website Optimization, Andy King emphasizes that ‘the web is in essence a self-service environment with a core promise of speed’. ‘A visitor or customer chooses self-service to save time and money and because self-service is very convenient’, he says. You may call web users impatient, even spoiled, but the truth is that the web-surfing traffic cannot afford to wait longer than necessary for a page to load when they can find the […]
December 28, 2015

How To Create An Inbound Marketing Strategy

There is one key determinant of online success i.e. generating and converting leads. Any website which effectively carries this out will have a steady stream of the right kind of visitors. The best approach to achieve lead generation and conversion is through inbound marketing. In a nutshell, inbound marketing is a systematic strategy for attracting people to a website, turning them into customers, and keeping them coming back for more. When effectively carried out, inbound marketing boosts a website’s SEO, generates leads, converts leads and creates a loyal customer base. Ultimately, inbound marketing can enable a website to achieve its […]
December 29, 2015

Killer Techniques To Include In A Winning Local Search Engine Marketing Strategy

Local Search Engine Marketing (aka Local SEM) is invaluable for any website which desires to maximize its local SEO. When perfectly carried out, it can raise a website’s rankings in the local SERPs. This can in turn enable a website to attract more visitors, increase the conversion rate, simplify targeted advertising and enhance its brand. Ultimately, local SEM can enable a website to compete favorably in local-based searches and also be able to achieve its goals. If the website is for a business which serves a local client-base, it can offer a strategic advantage. Therefore, any business which desires to […]
December 31, 2015

Using Professional Blogging Services in Internet Marketing Campaigns

There is no greater way to get more sustainable leads to your website than through blogging. Whether you are running a small brick and mortar business that just launched an online presence or handle online marketing campaigns for an established company, chances are that you are wondering whether using blogging services to generate traffic and increase sales is a worthy effort. The answer is a resounding YES! Blogging is a content creation venture that is not only easy and inexpensive but also a formidable way to boost your campaign’s inbound marketing efforts, attract more prospective clients, drive traffic to your […]
December 31, 2015

What you need to Know about Professional Business Logo Design

Apple’s partially bitten apple logo style, Nike’s check logo, and MacDonald’s double arcs logos are unmistakably identifiable. Logos are all around us. To the public, business logos are an instant reminder of a product or company, and to businesses, they are an integral part of their branding- which they use to program the subconscious minds of their target clients. To professional logo designers, they serve as a challenge in integrating all the client’s ideologies in a single graphic image. It is therefore no wonder that business logo design features prominently in our everyday lives. In this age when every business […]
December 31, 2015

The Best Website Optimization Techniques For Supercharging Your SEO In 2016

The success of a website often comes down to one thing i.e. attracting the right kind of visitors. It doesn’t matter how breathtaking the design, or amazing the content – if your website cannot draw in the right visitors, it will not achieve its goals. There is one simple strategy which any website can use to draw in the right visitors. This is by making it easy for such visitors to find it. Since most people use search engines to look for info, the best way to make it easy for them to find your website is to ensure that […]